1. I think the use of amateur looking tv shows and advertisements have their own category to themselves. Professional production values will never drop, but always stay stagnate and highly-valued. Amateurish looking tv shows and ads and professional production will always be in different categories. I believe that making something look homegrown helps relate the ad or show to everyday life of an everyday person. It is a way for companies to connect to their audience. However, professional production is used to formally establish a product of sorts.
2. The two social media sites that I use are facebook and myspace. They are easy ways to connect with your friends and also learn of other people and events that are going on around your area and involving your friends. Facebook is probably more successful than myspace because of the more options that it provides and its focus on college life. Originally, facebook was just for college students and still it keeps that value with alittle more of a spread out average aged user. People connecting with other people, their age, is very appealing.
3. Transparency is an important concept in the social media world because it gives the internet user the ability to access knowledge about a certain object, thing, or individual and it also gives them the opportunity to express themselves publicly, showing who they are. I think it is more important in the offline world to have transparency because people do not communicate in person as in the past which has led to socially struggling young adults when in comes to face to face interaction.
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